China Books

Readings in Modern Marketing is a collection of Quelch's highly-praised scholarly articles previously published in leading business journals, such Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference. (For this item please quote stock ID 27047) ISBN: 9789629962791

For centuries, the Book of Change (or the Yijing), has been consulted for sage advice at life's turning points. It differs from simple prognostication, however, in that it demands us to cultivate an understanding of the situation, the world, and most of all, ourselves; indeed, this understanding is essential for leaders of all times. Mun Kin Chok, a marketing scholar by profession, derives a rational approach to organisational leadership from the Book of Change. The yin?yang concept is illustrated according to contexts and characters of man. The 64 hexagrams and each of their six possible 'changing lines' are analysed in a clear systematic manner. Sceptical of oracle predictions, the author combs through different divination methods and utilises them as tools to calculate risks and stimulate ideas. The book's accessible format, contemporary language, and extensive applications will allow modern-day readers to make the Chinese sage wisdom your own. Mun Kin Chok, currently Emeritus Professor of Marketing at The Chinese University of Hong Kong, was awarded the Diplom-Volkswirt and Dr. rer.pol. by University of Freiburg, Germany. He was one of the major planners for the establishment of the Faculty of Business Administration, and he pioneered the launch of the Executive MBA program at the university, the first of its kind in the China region. Mun is often described as a true scholar who combines scholarship with close attention to the demands of business practices. He is active as a consultant, board member, and seminar leader for business firms and trade associations. He is also noted for his application of classic Chinese philosophy in modern management. (For this item please quote stock ID 27046) ISBN: 9789629962937